Animation is a form of storytelling that appeals to vision in a way live action movies sometimes cannot. They can present vibrant colors, unique characters, and stylistic art in order to tell a story. An animated video can tell a story in a unique way and there are many reasons for that.
One of the main appeals of animation is its ability to tell a story in a variety of ways. It doesn’t even have to be grounded in reality so long as it is done well. The popular “I’m Just a Bill” video from Schoolhouse Rock is an example of that: a piece of legislation speaks (and sings) about how it becomes a law. Even as it approaches its 40th anniversary in 2015, the video is just as relevant today as it was in the ’70s and still helps young students understand the legislative process.
An animated video awards creative freedom that cannot be done with any other medium. The world, laws, and appearance of things in the video are all entirely created by the artist and animation production team, and the possibilities are limitless. It is a realm for imagination to run completely wild. It is here, in animation, where some of the greatest videos and characters are born, telling viewers stories that could not be effectively told any other way.
Animation also has a far-reaching effect. Animated videos are more accessible and can be viewed by more people in a greater range of age groups than an ordinary video. People are drawn to videos that evoke a different sensation in the mind and take imagination to a different world. Cartoons and animated videos from other countries can be viewed all over the world and it would be easier to understand the message than with live action alone.
It is easier to view an animated video, no matter your age, because it illuminates the mind and brings a level of engagement nothing else can offer. Not every animated video is the same – there are different artists, designers, and producers, bringing a unique experience to the wide variety of videos.
Animation is captivation. People are, by nature, visual creatures. Through vision we take in the world around us, and our eyes look for things that please them. Animated videos appeal to that desire and engage the viewer in a particular way. Concepts are better understood when they are shown rather than told, such as the “I’m Just a Bill” video mentioned earlier. Animation makes it easy to learn a new concept or take in a story.
An animated video captures the audience’s attention, opens their eyes and minds to new ideas, and engages them in a unique, memorable experience. It is through animation that true storytelling is fully realized.
Powerhouse Animation is a traditional 2d animation studio based in Austin, Texas. Since 2001, Powerhouse has been making ideas come to life through animation, illustration, and motion graphics. With a staff of 35 in-house artists, animators, videographers and designers, Powerhouse works on a wide variety of projects and has created animation for companies including Disney, Sony, Marvel, DC, Old Spice, Miramax, the USO and more.